Maya Rudolph Plays 4 Miniature Cowboys in Klarna's First-Ever Super Bowl Ad

Her 'quarter-sized' characters drive home a message about what the app offers


Maya Rudolph has quadrupled herself for Klarna’s first Super Bowl ad.

In the 30-second commercial, she plays not one but four shrunken cowboys, each atop their own mini horse. The cloning isn’t simply a gimmick but a clever (if bizarre) way to illustrate how the payment company works: Users have the option of several “buy now, pay later” plans, one of which lets people pay for items they’ve bought in four interest-free installments.

Hence, Rudolph is playing four “quarter-sized” characters to drive home the message. 

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