Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
While we continue to ponder the wonders of the mysterious metaverse, software company Salesforce and newly-minted brand partner and advisor Matthew McConaughey remind us that there is still a real-life Earth that is in dire need of our attention and care.
Just in the time for the Winter Olympics opening ceremonies, the brand debuted “The New Frontier,” a 60-second spot starring the Academy Award-winning actor as he issues an important rallying cry while donning an astronaut spacesuit.
“While
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