Match Marketing Appoints Epsilon Vet as CEO

Brian Cohen succeeds Michael Dill in the role

Headshot of Brian Cohen
Brian Cohen was formerly COO, agency at Epsilon.
Match Marketing

Norwalk, Connecticut-based Match Marketing has named Brian Cohen as its next CEO.

Cohen succeeds Michael Dill in the role, who is resigning to pursue an unspecified new opportunity in 2020 but will remain with Match Marketing to aid in the transition. Dill has held the CEO role since 2017. Before that, he spent a couple years as managing partner following Circle One Marketing, where he served in the same role, becoming part of Match Marketing. He also previously spent time as a creative with Grey.

“The organization that Michael and team have built to date is the envy of many in our industry, and I am honored to join as CEO. I look forward to building on the terrific culture they’ve created for our associates and working with them to drive results-driven solutions for our clients,” Cohen said in a statement.

Cohen arrives at Match Marketing from Epsilon, where he oversaw agency operations across the U.S. and Bangalore as chief operating officer, agency. He was part of the leadership team that managed the merger of Epsilon and Catapult Marketing, where Cohen spent around six and a half years, most recently holding the title of president, managing director prior to the merger. Prior to Catapult Marketing, he co-founded and served as managing director for Norwalk, Connecticut-based digital advertising and marketing consultancy Porterhouse Digital.

“Brian’s experience at Epsilon, paired with his focus on creative solutions that drive growth, makes him ideally suited to lead Match’s next chapter,” Dill said in a statement. “After successfully leading this organization for several years, it’s gratifying—and essential—to hand over the job to someone like Brian to ensure Match’s continued success.”

Cohen’s arrival at Match Marketing follows a series of new additions to Match’s client roster boosting its experiential, consumer content and retail marketing disciplines, including Nestle, Hasbro and Buffalo Wild Wings, as well as its ongoing partnerships with Adidas, Mars, Diageo and Progressive Insurance. It also follows Publicis announcing its $4.4 billion acquisition of Epsilon.