Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
San Diego’s Raindrop Agency knows how to grab an audience. The shop made that evident with its first big spot for soap brand Dr. Squatch. By balancing a winking sense of humor with easily digestible content and delivering it in a fun and bingeable way, Raindrop found success in a long-form ad—nearly five minutes—which has clocked in with over 170 million views on YouTube alone since it was released in 2020.
The unlikely success gave the brand the bold idea to put an ad in the Super Bowl in 2021, which led to another rousing win and created big buzz for a brand most people had never previously heard of.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in