Masters of the Long-Form Ad, Raindrop Agency Brings Dr. Squatch Energy to an Ad for Itself

The makers of the Super Bowl spot bring a slick sense of humor to the table

San Diego’s Raindrop Agency knows how to grab an audience. The shop made that evident with its first big spot for soap brand Dr. Squatch. By balancing a winking sense of humor with easily digestible content and delivering it in a fun and bingeable way, Raindrop found success in a long-form ad—nearly five minutes—which has clocked in with over 170 million views on YouTube alone since it was released in 2020.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in