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Springfield, Mass.-based MassMutual Life Insurance Company named WPP’s Grey as its creative agency of record as the brand seeks to update its approach to marketing. Grey will lead the assignment out of its New York headquarters and take responsibility for brand advertising, strategy and integrated marketing efforts across channels.
The appointment follows a four-week competitive review process, which saw the company searching for a new creative partner as part of the introduction to its new “future-facing” marketing model, according to a statement.
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