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Luxury carmaker Maserati has named digital shop Accenture Interactive to be its global experience agency.
Accenture Interactive, part of Accenture Digital, will be responsible for enhancing Maserati’s customer experience across its digital channels and expanding its sales and brand equity globally. Specifically, the agency will be in charge of digital brand strategy, digital advertising, digital content production, campaign management and analytics services.
“We are proud of our reputation for delivering a superior customer experience, yet we’re still committed to improving every interaction we have with current and potential customers,” Maserati head of marketing Jacob Nyborg said in a statement.