Martin Sorrell: Brexit Is a Perfect Metaphor for What's Happening Between Brands and Agencies

In conversation with MightyHive’s Pete Kim on the future of S4

Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what Brexit could mean for GDPR and a prediction for Amazon’s growth potential. At the heart of the discussion, though, were his plans for his nascent company S4

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