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Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity.
Since 2014, WPP’s MediaCom has handled global media planning for Mars, with the majority of local buying duties contracted with Starcom, a subsidiary of Publicis Groupe. The remaining local buying assignments not given to Starcom in 2014 were distributed between MediaCom and Omnicom’s OMD.
Going
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