Mars’ Jane Wakely Says True Inclusivity Means Removing Advertising’s Unconscious Biases

CMO talks diversity and how the brand is continuing its mission in quarantine on Adweek at Home

Mars, Inc.'s Pedigree brand has created Dogs on Zoom, a virtual pet adoption program. Pedigree

Key Insights:

At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture, Mars’ lead CMO Jane Wakely believes that all brands can and should do more to address these issues.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}