Mars’ Jane Wakely Says True Inclusivity Means Removing Advertising’s Unconscious Biases

CMO talks diversity and how the brand is continuing its mission in quarantine on Adweek at Home

Mars, Inc.'s Pedigree brand has created Dogs on Zoom, a virtual pet adoption program. Pedigree

Key Insights:

At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture, Mars’ lead CMO Jane Wakely believes that all brands can and should do more to address these issues.

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@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.