Mars’ Jane Wakely Says True Inclusivity Means Removing Advertising’s Unconscious Biases
CMO talks diversity and how the brand is continuing its mission in quarantine on Adweek at Home
Mars, Inc.'s Pedigree brand has created Dogs on Zoom, a virtual pet adoption program.
Pedigree
Key Insights:
- Inadvertent biases can undermine a company's best intentions for diversity.
- If done right, purpose-driven initiatives can give a brand a competitive edge.
At a time when civil rights protests across the country have prompted companies to take an inward look at their own diversity picture, Mars’ lead CMO Jane Wakely believes that all brands can and should do more to address these issues.
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