Marriott International Sends Global Media Account to Publicis

The appointment concludes a review launched last October. MEC had handled media buying and planning for Marriott International since 2011. Publicis Groupe will create a dedicated Marriott One Media unit from its SapientRazorfish and Spark Foundry agencies, which will partner with Marriott’s internal media teams across different markets globally and Marriott International’s full roster of brands.

Marriott International spent almost $233 million on measured media domestically in 2016 and $96 million during the first half of 2017, according to Kantar Media.

“This is a rare opportunity to reimagine our marketing practices in the digital age, and we are confident that Publicis Groupe will help us achieve this vision,” Marriott International global marketing officer Karin Timpone said in a statement.