Marketing Group to Invest $100 Million in Underrepresented Talent, Challenger Brands

Miroma Ventures, part of The Miroma Group, is led by chief executive Marc Boyan


Miroma Ventures, the venture capitalist firm of marketing services collective The Miroma Group, plans to invest $100 million to support growth-stage consumer brands and media platforms.

With seeding from The Miroma Group chief executive Marc Boyan, the organization wants to focus on purpose-driven investing in businesses led by underrepresented talent or challenger brands that are at the seed or stage A. The group includes advertising agency Fold7, brand experience agency Hyperactive, creative production business Contended, communications business Way To Blue and creative agency Twelve AM.

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