Marketers Should Reassess Process Before Making Those Budget Cuts

You can scale up your business during a recession if you're focused on efficiency

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

In the course of my nearly decade-long experience of building a company, I’ve had hundreds of investor meetings. Fundraising has never really been my strong suit. In fact, I had over a hundred meetings to raise our Series seed, and it took me a record 14 months to close our Series A, which is a slightly discomforting fact to admit in writing, given that I’m often told that fundraising is a core part of the CEO’s job.

When it came time to raise our Series B in January of this year, I braced myself for the onslaught of rejection, yet within five days of kicking off our raise, we received our first term sheet.



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