Marketers Plan to Increase PR Spending Over the Next 5 Years, According to New Report

ANA study predicts an increased investment in public relations

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Marketers plan to increase both internal staffing and overall spending on public relations over the next five years, according to a new report conducted by the Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism.

Conducted this winter, the survey was designed to shed light on the public relations perceptions of client-side marketers.

Sixty-two percent of respondents answered that they planned to increase internal public relations staffing over the next five years and a full 75 percent said they planned to increase overall spending on PR over that same time period.

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