Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

We tagged along on an immersion trip to the Heartland

The election of Donald Trump didn’t just shake up the number-crunchers; it affected agencies and their clients, too. Adweek

The polls were wrong. The strategy was wrong. The data was wrong.

This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.