Agencies

Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them

We tagged along on an immersion trip to the Heartland

The election of Donald Trump didn’t just shake up the number-crunchers; it affected agencies and their clients, too. Adweek

By Patrick Coffee

February 27, 2017

The polls were wrong. The strategy was wrong. The data was wrong.

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This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe.
Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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