Agencies Marketers Everywhere Are Rethinking Middle America Post-Trump. Inside One Effort to Help Them We tagged along on an immersion trip to the Heartland The election of Donald Trump didn’t just shake up the number-crunchers; it affected agencies and their clients, too. Adweek By Patrick Coffee February 27, 2017 The polls were wrong. The strategy was wrong. The data was wrong. Click for more from this issue This story first appeared in the Feb. 27, 2017, issue of Adweek magazine. Click here to subscribe. Patrick Coffee @PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek. Recommended articles