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While marketing budgets continue to grow, agencies and marketers both say finding top talent remains a problem.
A recent New Year Outlook survey by RSW/US found that 60 percent of marketers and 52 percent of agencies expect marketing budgets to increase either “somewhat” or “significantly” in 2018, marking the second straight year that 60 percent or more of marketers anticipated such an increase. Last year, 62 percent of marketers expected budgets to rise, while only 49 percent of agency respondents anticipated an increase.
Agencies and marketers both listed “finding good talent” as their top challenge for each other.
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