Content agency Manifest is merging with sister agency Aisle Rocket, forming a mid-sized independent with hubs in New York, Phoenix, Chicago, Boston, and Washington, D.C., the company told ADWEEK.
Both agencies were already owned by Chicago-based ARS Advertising, which acquired Manifest in March 2024. At the time, it planned to operate both agencies separately while having them work on shared clients.
But as consolidation in the industry accelerates—and as more independents emerge—leadership saw an opening to create a mid-sized challenger focused on the mid-funnel.
“There really is this gap and opportunity in the middle for mid-size agencies, for those CMOs that are looking for something different, but still need a certain size and scale to be able to serve their business well,” said Melissa Bouma, managing partner and chief growth and strategy officer at Manifest.
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