Ad Tech

Making Sense of the 5 Major Holding Companies’ Data Offerings

Adweek spoke with all of them, and here's what marketers need to know

Businessman walking away surrounded by ones and zeros
Dentsu, Publicis, IPG, WPP and Omnicom don’t all agree on the best approach to data-led targeting.Getty Images
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Headshot of Shoshana Wodinsky
By Erik Oster & Shoshana Wodinsky

September 29, 2019

If recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means for staking your claim.

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This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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