Making Sense of the 5 Major Holding Companies’ Data Offerings

Adweek spoke with all of them, and here's what marketers need to know

Businessman walking away surrounded by ones and zeros — Dentsu, Publicis, IPG, WPP and Omnicom don’t all agree on the best approach to data-led targeting. Getty Images

September 29, 2019

If recent high-profile acquisitions are any indication, the ad industry is in the midst of a veritable data gold rush, and first-party data assets are the means for staking your claim.

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This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.

Erik Oster

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.

Shoshana Wodinsky

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.