Majority Launches With Commitment to Diversity—and an Assist from Shaquille O’Neal

The agency was founded by CPB, Momentum vet Omid Farhang, along with Asmirh Davis and Jorge Hernandez

farhang and shaq
Majority founder Omid Farhang left his role at IPG's Momentum to start the agency Majority

As the ad industry’s establishment players struggle to address deeply-rooted systemic racism, creative agency Majority is launching in Atlanta with diversity at its core—and the backing of NBA legend Shaquille O’Neal.

@ErikDOster Erik Oster is Adweek's senior writer covering Agencies.