Maine's Iconic L.L.Bean Brings Its Account Back Home, Picking Portland's VIA Agency

An integrated campaign is expected by the end of the summer


Iconic outdoor retailer L.L.Bean, Maine’s largest brand, has appointed The VIA Agency, the state’s largest advertising agency based on number of employees and revenue, as its creative and strategic agency of record, following a review.

The New York office of Erwin Penland had previously handled the account, following the conclusion of a review in October 2014 which saw the agency replace incumbent GSD&M. AgencySpy learned that L.L.Bean had parted ways with the IPG agency in February.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in