Mailchimp’s Latest Offering Caters to Small Agencies and Freelancers

A colorful campaign from R/GA is helping the brand spread the word about its new program

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Mailchimp is formalizing its network of freelancers and agencies that use the platform on behalf of clients through a program that offers perks, educational resources and financial incentives to those who participate.

The program, Mailchimp & Co, is officially launching with a campaign created by R/GA called “Beautiful Mess” that features vibrant images of real-life freelance photographers. Some of the individuals featured include Wade Jeffree and Leta Sobierjski, a creative duo based in Brooklyn, as well as Tropico Photo, a two-person photography team in Atlanta.

The campaign is running across digital platforms.



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