Magna Report Forecasts 2018 Ad Sales to Reach Record High of Over $200 Billion

Half of that revenue expected to be in digital for the first time

Magna sees total U.S. advertising sales hitting $207 billion in 2018. iStock

Magna, IPG Mediabrands’ intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected to account for half of those sales (up 16 percent to approximately $106 billion in revenue).

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@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.