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Magna, IPG Mediabrands’ intelligence unit, predicted in a report today that full-year advertising sales in the U.S. will pass the record $200 billion mark. For the first time, digital is also expected to account for half of those sales (up 16 percent to approximately $106 billion in revenue).
The report showed total U.S. advertising revenue growing by 6.9 percent to $207 billion. Total domestic ad sales grew by 6.5 percent in the first quarter of 2018 and 5.8