Magna Decreases US Ad Spend Forecast After Russian Invasion of Ukraine

Advertising revenues will still grow but economic uncertainty has tempered expectations

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U.S. ad sales were recovering nicely after a pandemic-induced downturn and subsequent uptick. But the latest forecast, while not trending downward, isn’t as rosy as it might have seemed just several months ago, before Ukraine was invaded by Russia.

The uncertainty of the future caused by the humanitarian crisis and volatility in Ukraine, combined with continued supply issues, a downward stock market and protracted inflation, has caused global media investment and intelligence company Magna to revise its U.S.

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