Accounts

Made Set for European Push With Wonderhood Studios Appointment

The company will outsource its advertising having previously run it through an in-house team

A table and chairs. The table is set with plates, cups, and silverware. A pair of legs wearing sparkly pants is standing on a chair — Made previously ran its advertising output through an in-house content team under chief creative officer Jo Jackson.Made.com

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Online lifestyle and furniture retailer Made is set for a pan-European push later this year having appointed Wonderhood Studios to create a campaign following its newly introduced brand refresh.

The London-headquartered company, founded in 2010, released a new brand positioning in February with brand awareness as one of the four pillars of its business strategy according to its website, which states that Made “remains focused on further efforts to promote brand recognition and leverage its successful marketing playbook.”