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Retail giant Macy’s, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review.
“As part of the next evolution of Macy’s marketing approach and following a closed review among a select group of agencies, we have selected BBDO New York as our new creative agency of record, effective immediately,” a spokesperson said today. “BBDO New York will be a great partner for us as we execute our ‘Familiar to Favorite’ strategy centered on building Macy’s brand love, fashion authority, loyalty and value.”
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