Accounts

Macy’s Picks BBDO New York as Creative Agency of Record for Its $700 Million Account

Figliulo&Partners previously held the account

The account had been with Figliulo&Partners. Getty Images

By Patrick Coffee

August 24, 2017

Retail giant Macy’s, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review.

Patrick Coffee
@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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