Macy’s Picks BBDO New York as Creative Agency of Record for Its $700 Million Account

Figliulo&Partners previously held the account

The account had been with Figliulo&Partners. Getty Images

Retail giant Macy’s, one of the biggest advertisers in its sector, has chosen BBDO New York as its new creative agency of record after a competitive review.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.