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Through her creative journey, Karin Onsager-Birch has touched a wide range of brands, including several automakers. A stint at Goodby Silverstein & Partners had a healthy dose of automotive work for brands like Chevy, GM, Hyundai, Isuzu and Porsche.
But it was three years working solely on Ford at WPP’s Blue Hive (renamed GTB in 2016) in Europe that sparked an observation.
“I got so much deeper with the brand and the company,” Onsager-Birch said. “That gives one a profound influence across everything and the ability to implement things everywhere.
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