Lyft’s New Creative Lead Joins at ‘Incredible’ Brand Moment

Karin Onsager-Birch leaves FCB West to dig into rideshare app's whimsy and purpose

karin osanger-birch
Agency veteran Karin Onsager-Birch joins Lyft as vp of creative. Lyft / Josh Meister

Through her creative journey, Karin Onsager-Birch has touched a wide range of brands, including several automakers. A stint at Goodby Silverstein & Partners had a healthy dose of automotive work for brands like Chevy, GM, Hyundai, Isuzu and Porsche.

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.