Travel & Transportation

Luxe Cruise Line Seabourn Targets Women Over 50 With 'This Is Your Moment' Campaign

New agency of record Grace Creative taps into its expertise with upscale female demo

Seabourn ad for women over 50 — Seabourn chose Los Angeles-based Grace Creative, which was founded by and specializes in women over 50, as its new agency of record in July.Grace Creative, Seabourn

By T.L. Stanley

January 26, 2022

The ultra-luxe cruise line Seabourn already targeted a well-heeled demographic with the means to take exotic vacations to places like the Canary Islands, the South China Sea and Greenland’s fjords.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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