Accounts

Lufthansa Group Picks Mindshare as Global Media Agency of Record

They retained Lufthansa and Swiss, and won Austrian Airlines

Lufthansa workers and people at Lufthansa Service Center
Mindshare expands its relationship with Lufthansa Group with retention and expansion.Lufthansa
Headshot of Erik Oster
By Erik Oster

November 13, 2019

Lufthansa Group has selected GroupM’s Mindshare as its global media agency of record, following a review.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Erik Oster

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

Recommended articles
Related Articles
paisley park
Accounts

Preston Kelly Begins Purple Reign as AOR for Prince’s Paisley Parkicon-image

By Doug Zanger

The coronavirus slows down business as agency staff get quarantined since the outbreak in China.
Accounts

How Agencies in China Are Navigating the Coronavirus Crisisicon-image

By Doug Zanger

Agencies

Quicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UMicon-image

By Erik Oster

Stagwell Groups Code and Theory and MDC Partners Assembly partnered for the pitch.
Accounts

Exclusive: Con Edison Names Code and Theory Agency of Recordicon-image

By Erik Oster

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

3 Reasons to Stop Paying Influencers Based on Follower Counts

By Pierre Cassuto, CMO, Humanz

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

The Evolving Conversation on Health and Wellness

By Twitter