Lufthansa Group Picks Mindshare as Global Media Agency of Record

They retained Lufthansa and Swiss, and won Austrian Airlines

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Lufthansa Group has selected GroupM’s Mindshare as its global media agency of record, following a review.

As a result of the appointment, Mindshare expands its relationship with the airline company to include Austrian Airlines, effective as of the start of 2020, in addition to the Lufthansa and Swiss brands it previously handled. Mindshare has handled media for the Lufthansa brand since 2000 and retained the account in a 2010 review. The GroupM agency began working with Swiss International Air Lines in 2014, after winning media responsibilities for Swiss in another media



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