Lufthansa’s Alexander Schlaubitz Named CEO of DDB’s Lemon Group

He's set to begin his new role by May 1, 2020

Alexander Schlaubitz at Brandweek
Alexander Schlaubitz spoke about Lufthansa's "empathetic marketing" at Brandweek 2019. Sean T. Smith for Adweek

Alexander Schlaubitz is leaving his role as vice president of marketing at Lufthansa to take over as CEO of DDB’s Lemon Group. Schlaubitz is set to begin the new role by May 1, 2020.

“We are truly pleased to have Alexander joining our network. He is one of Europe’s most experienced marketers and has a deep understanding of Germany, a key market for DDB Worldwide,” said Pietro Tramontin, CEO and president of DDB EMEA, in a statement. “With him, we are moving even closer to the daily business of our customers and thus strengthening [Lemon] Group’s overall offering.”

Lemon Group represents all agencies in the German DDB network, an Omnicom subsidiary. As CEO, Schlaubitz will direct all of the group’s marketing and communications in Germany and oversee 1,400 employees. He’ll be reporting to Tramontin.

At Lufthansa since 2013, Schlaubitz was responsible for global marketing strategy and implementation for all b-to-b and b-to-c activities. He oversaw the German national carrier’s 2018 rebrand, the first design update for the company in 29 years.

Before that, Schlaubitz spent two years at Facebook in London as director of customer marketing for Europe, the Middle East and Africa. He also spent five years working for Intel as a marketing director from 2006-2011.

Schlaubitz spoke with Adweek’s executive editor Stephanie Paterik during Brandweek earlier this month, describing his team’s empathetic approach to marketing at Lufthansa. Their strategies included providing tissue stands at airport locations where travelers will be saying goodbye to their loved ones, and installing a design-and-print station where people could create welcome signs for arriving guests.

@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.