Loyalkaspar Calls Itself the Character Actor of Agencies

Agency creatives Beat Baudenbacher and David Herbruck loved working on screenplays on the side—so they decided to combine their understanding of story and experience with branding as a way for other media companies to tell theirs. After first meeting in 1998 at design shop Attik, they stayed in contact to write movie scripts, eventually co-founding Loyalkaspar. The goal: Take the elements of film and apply them to branding and content. Since then, the team has grown from two aspiring screenwriters/creatives to a team of 50 with offices in New York and Los Angeles.