Lowe’s Moves to Shake Up Advertising Model By Launching Creative Review After 12 Years With BBDO

The move marks a significant break from the standard AOR approach

The chain spent $400 million on measured media last year. Lowes

Today, home improvement giant Lowe’s confirmed that it has launched a full creative ad agency review. The news further threatens a significant piece of business for Omnicom, which has handled the account in the U.S. for 12 years.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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