Looking Into Whether the New SAG-AFTRA Commercials Contract Levels the Playing Field

We won’t know full ramifications until it’s been tested

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The advertising industry’s SAG-AFTRA Commercials Contract was renegotiated and is effective retroactively to April 1, 2019, continuing through March 31, 2022. Of prime importance going into those negotiations was whether the JPC, which negotiates on behalf of the advertising industry, would respond to the continuing concerns voiced by signatory agencies and advertisers that they cannot compete with their non-union counterparts from a talent cost standpoint.