Lone River Lures Ryan Bingham Back With New Cocktail's Siren Song

The music-based work for the brand comes from new agency GSD&M

Lone River Ranch Water—which quickly catapulted from its Far West Texas origins to national hot seller, putting its no-frills agave-based canned cocktails and the subcategory on the map—has dropped its first brand extension with a margarita-inspired drink.

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