Beer & Spirits

Lone River Launches First National Ad Campaign, Starring Yellowstone's Ryan Bingham

The work comes from Anomaly, where the brand's founder got her start

Actor and singer Ryan Bingham holds a can of Lone River Ranch Water while leaning against a horse saddle — Ryan Bingham is the face and voice of Lone River Ranch Water's first national ad push.Lone River

By T.L. Stanley

August 31, 2021

Lone River Ranch Water, acquired six months ago by liquor giant Diageo, launches its first national advertising this week as the tequila-inspired hard-seltzer competitor has expanded its distribution to nearly every U.S. state.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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