London Agency Gravity Road Launches Gaming, Esports Marketing Practice

You & Mr Jones-owned company hops on growing trend

Gravity Road, a creative agency based in the U.K. owned by tech-focused marketing shop You & Mr Jones, is known for taking Sainsbury’s viral with feel-good ads and creating an 8-bit game via Instagram. Today, the agency announced the launch of a gaming, esports and sponsorship marketing practice, which will be run out of its New York office.