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French beauty brand L’Occitane en Provence has named Anomaly its lead creative and strategic partner for all markets following a review.
According to Anomaly, the appointment ends L’Occitane’s relationship with DDB Paris, although a spokesperson for DDB said the agency remains on the brand’s roster.
Anomaly’s 3-year-old Berlin office will run the account moving forward, but will tap into the agency’s “global network” when necessary. Anomaly has offices in New York, Los Angeles, Toronto, London, Amsterdam and Shanghai.
The MDC Partners-owned agency network has been tasked with helping the brand, which sells skin care products, lotions and perfumes, “drive urgent brand reappraisal and renewal.”
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