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Little Caesars is heading into a new brand era.
The pizza chain, a longtime client of the recently eulogized Barton F. Graf, recently selected McKinney as its new agency of record following a review. McKinney will run the account primarily as a shared responsibility across its Durham and New York offices, with its Los Angeles office providing additional support, particularly with social media efforts.
McKinney CEO Joe Maglio said the agency’s ability to tap into expertise across its three offices was “critical” in winning the pitch, adding that its work for clients like Procter & Gamble and ESPN translated into how it positioned its offering for Little Caesars.
“We really focus a lot on their customer at the core,” Maglio said, adding that McKinney’s “true understanding of who their customer is” and ability to translate that into key insights to drive creative put it over the top in the review.
Little
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