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Lionsgate has appointed Publicis Groupe’s Starcom USA as its United States media agency of record, tasked with handling all media strategy and activation related to promoting its films and other entertainment properties.
It’s unclear whether the assignment will include Starz, which Lionsgate acquired for $4.4 billion last December. Lionsgate’s estimated U.S. billings are around $400 million.
The selection concludes a review managed by Medialink that included Starcom and a number of unspecified agencies. Sources familiar with the matter said the incumbent, WPP’s Mindshare, chose not to defend in the review.
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