LinkedIn Looks to Consolidate Its Marketing Efforts With 2 to 3 Creative Agencies

Several people with knowledge of the situation, who spoke to Adweek under the condition of anonymity, said LinkedIn has historically maintained a long list of creative shops on its roster—although it is unclear how many—but now looks to work with a much smaller group. Sources noted that the California-based professional social networking service is in talks with at least five agencies, some of which will be cut.

It