Lil’ Wayne Is the Worst Teammate Anyone Could Ask for in New Ubisoft Game Ad

Ghost Recon: Breakpoint—Ubisoft’s 11th installment of its Tom Clancy’s Ghost Recon franchise—drops on Oct. 4, which gives fans enough time to rally their respective troops and prepare for the fight of their digital lives. Like with any multiplayer combat arena, success relies heavily on seamless teamwork, excellent communication and, most importantly, focus. So teaming up with a Grammy-winning rap superstar and perpetually busy mogul might be a great story to tell your grandkids someday, but not exactly the best tactical decision. Fortunately, Ubisoft managed to find several excellent teammates for the Breakpoint short film titled “Squad Up with Lil’ Wayne.” [kickout id="1"] For the first time, the French video game company linked up with advertising agency Argonaut for a cinematic, action-filled glimpse at how it feels to play with a distracted teammate. While most people can’t excuse their negligence with claims of maintaining a literal empire, the results are still the same, leading to frustratingly idle players and overall sloppy gameplay. The perspective often switches from players to their in-game Breakpoint counterparts, showing Wayne’s heavily armed, otherwise extremely useful avatar lifelessly taking bullets while parroting Wayne’s business call (and if the violence looks especially masterful, fans have Deadpool 2 and John Wick director David Leitch to thank). Come on; there’s a time and a place, Tunechi. The result is a resonant marketing effort that feels on-par with the game’s vivid, intense environment, even if over five minutes of content may feel a bit too long. “The opportunity to work with the likes of David Leitch and Lil’ Wayne to bring to life the amazing, next chapter of Ubisoft’s Ghost Recon franchise was certainly one for the memory books,” said Hunter Hindman, Argonaut’s founder and chief creative officer. “With an entertainment property as successful as Ghost Recon, it’s almost impossible to create content that can live up to it. But after watching this mega-asset at least a hundred times, I truly believe it’s one of the most magnetic, credible, action-packed pieces of promotional content gaming has seen in years.” CREDITS: Agency: Argonaut CCO / Founder – Hunter Hindman CMO – Katie Miller Co-Heads of Strategy - Alan Stout Co-Head of Strategy - Brian Olsen Managing Director – JT Pierce Executive Producer – Jeremy Arth Creative Director – Matt Kelsen Creative Director – Ali Esterly Brand Supervisor – Chris Remy Director Production Business Affairs - Linda Casson Production Minted Content, Production Company David Leitch, Director Lance O’Connor, Managing Director / Founder John McGarty, Executive Producer Edina Sallay, Head of Production Jason Gilbert, Producer Jonathan Sela, DP Circle Productions, Service Company Vancouver Tom Murray, Executive Producer Blake Bowell, Bidding Producer Edit: 1606 Studio Editor: Brian Lagerhausen Assistant Editor: Cameron Maidenberg Head of Production: Vickie Sornsilp Executive Producer: Jon Ettinger Sound: Barking Owl Sound Design - Morgan Johnson Music Editing - Houston Fry Mix - Matt Keith Creative Director - Kelly Bayett Producer - Barking Owl VFX: Eight VFX Executive Producer: Shira Boardman Producer: Ryan Dahlman VFX Supervisor: Aryel Melek-Shalom Flame Lead: Joe Chiao