Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
The pandemic has forced clothing retailers to rethink how to effectively reach customers digitally, but Levi’s had been planning a pivot to become more ecommerce-friendly months before Covid-19 decimated in-store shopping.
In October 2019, the legacy brand began working with brand experience and digital product agency Instrument to determine how to shift from department stores to a direct-to-consumer approach to better reach Gen Z and millennial shoppers. The companies worked together to launch a redesigned website and app aiming to replicate Levi’s in-store experience by emphasizing products in a digital space through educational videos on how to get the right fit, virtual head-to-toe looks, and enhanced item details and recommendations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in