Experience ADWEEK House at Cannes, June 16-19. We’re celebrating 45 years of reporting with Now and Next—a creative opportunity for brands to define who they are and their future in the industry. Register .
The pandemic has forced clothing retailers to rethink how to effectively reach customers digitally, but Levi’s had been planning a pivot to become more ecommerce-friendly months before Covid-19 decimated in-store shopping.
In October 2019, the legacy brand began working with brand experience and digital product agency Instrument to determine how to shift from department stores to a direct-to-consumer approach to better reach Gen Z and millennial shoppers. The companies worked together to launch a redesigned website and app aiming to replicate Levi’s in-store experience by emphasizing products in a digital space through educational videos on how to get the right fit, virtual head-to-toe looks, and enhanced item details and recommendations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in