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Lester Wunderman, founder of the agency that bore his name and longtime advertising executive who is generally recognized as the “father of direct marketing,” passed away of natural causes on Wednesday, Jan. 9, a spokesperson announced today. He was 98 years old.
News of his death comes just over a month after WPP merged his business with J. Walter Thompson to form Wunderman Thompson. Wunderman had officially retired in 1998 after 50 years in the ad business.