Leo Burnett's Latest Hire Will Lead Its New Offering to Better Fuse Creative With Data

John Lowell joins the agency to head up The Core

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After joining Leo Burnett in January of this year, the agency’s North American CEO Andrew Swinand is making a big push into data and analytics for the creative shop, hiring a new chief intelligence officer and launching The Core—the agency’s answer to ensuring its creative work for clients is highly targeted to the right consumer and backed by data.

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