Leo Burnett's Haunting 'Lost Class' Honored at ADC Awards

Change the Ref's stunt, spotlighting the toll of gun violence, is an early leader on the ad awards circuit

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Change the Ref and Leo Burnett Chicago generated massive attention with “The Lost Class,” a stunt that fooled vocal gun advocates into speaking at a memorial event for slain students. Nearly a year later, the campaign against firearm violence is getting a second round of attention as it wins a litany of creative awards.

At the 101st ADC Awards, which celebrate design and innovation, the compelling gun violence protest campaign earned the coveted Black Cube as this year’s best in show.



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