Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
MillerCoors has ended a three-month review by choosing Leo Burnett to lead creative on top-selling brand Coors Light.
According to a blog post and an email sent to the company’s distributors, operating managers and executives and contacts today on behalf of CMO Michelle St. Jacques, the Publicis agency will collaborate with other roster shops, including DDB, ICF Next and Leo Burnett Arc, to generate “breakthrough ideas to help the brand connect with consumers.”
The DDB network already worked with MillerCoors after DDB Chicago and adam&eveDDB landed the Miller Lite and Miller Genuine Draft brands in
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in